Propaganda in the Energy Sector
When you hear the word propaganda, what comes to mind first? Politics, diplomacy… maybe media? But what about the energy sector?
Disinformation and propaganda surrounding Ukraine’s energy sector often seek to undermine public trust in the government and energy companies, shift responsibility for power shortages from Russia to Ukraine, downplay the humanitarian impact of attacks on infrastructure, spread misleading narratives around renewables, and weaken public resolve to save energy.
This weekend, Dr. Liudmyla Krivenko had the opportunity to attend a training organised by the International Centre for Migration Policy Development, led by Maria Giedroyc and Magda Sabadello, and to explore this important topic in depth. Together with Maryna Hovorukhina and Robert McNeil, we discussed anti-propaganda strategies and strategic communications, working with real-life cases shared by representatives of Ukrainian NGOs from across Germany.
Now, we’re better equipped to recognize disinformation, respond effectively, and promote truthful, compelling narratives.
What’s been your experience with disinformation and propaganda in the energy sphere?
Also interesting
Ukraine2Power at the 16th Annual European-Ukrainian Energy Day in Berlin
This year’s event “Ukraine Reimagined: Investing in Renewables and Storage” brings together policymakers, investors, and industry leaders to explore how Ukraine’s energy sector can drive recovery while strengthening Europe’s long-term energy security. It is organised by the European-Ukrainian Energy Agency (EUEA) together with the Secretariat of the German-Ukrainian Energy Partnership.
Discussing Ukraine2Power’s latest projects on the Telemarathon
„In 2023, the first children arrived at our boarding school, and we had to provide them with hot meals. At that time, there were widespread power outages. Representatives of Ukraine2Power provided us with a mobile charging station, which really helped us during those difficult times. And today, we already have solar panels that automatically switch the power supply, so in case of a centralized outage, we will still have electricity.“ - Andrii Holiutiak, Director of the Mariupol Lyceum in Kyiv
Ukraine2Power at UNECE Sustainable Energy Week 2025: From Recovery to Resilience
“I truly believe that we can turn Ukraine’s energy recovery into a model of resilience and sustainability for other regions.” — Kostiantyn Gura, Chairman of Ukraine2Power’s Supervisory Board, at UNECE Sustainable Energy Week 2025
